"Innovation distinguishes between a leader and a follower" - Steve Jobs
Innovate.org.nz is an online manual for small-medium sized enterprise managers to utilize when creating innovation or new product strategies.
Innovate.org.nz is an online manual for small-medium sized enterprise managers to utilize when creating innovation or new product strategies.
Innovate.org.nz is an online manual for managers of enterprises in New Zealand who wish to strengthen their innovation and New Product Development (NPD) strategies. Strategic direction is salient for all enterprises to survey, as it helps drive company growth, especially in an NPD environment. Innovate.org.nz is an online resource or framework for small and medium enterprise (SME) managers to learn more about innovation strategy.
This manual will assume you, the reader, are looking for guidance in developing your enterprise's innovation strategy. Innovate.org.nz offers a lush framework that walks through each step of creating a new product development or innovation strategy. There is also a section for case studies that may help you draw comparisons to real-world scenarios. Lastly, there is a resource section that offers you more readings and resources for assisting with your company’s strategic development.
A lot of research into innovation strategy has been conducted around large overseas companies. In New Zealand, SMEs (<20 employees) account for 97% of registered businesses. These businesses may not have the same level of resources as some of the large companies where research is conducted. For this reason, this manual has been adopted to ensure that the tools and explore strategies that are discussed are relevant to enterprises in New Zealand.
MBIE 2022 FactsheetThis website is under active development and is provided 'as is' and should be used as a guide or framework only. Innovate.org.nz is not responsible for any damage or loss you or your business may encounter when implementing strategies discussed within this framework.
